The paint never drys on the internet. In today's fast-paced world we have to be able to get product to market before the world passes us by. Put work into the world, and let the market tell us how to optimize.

You could have the most beautiful visuals, but if they don't help you meet KPIs it won't do your business much good. As a designer, my job is to ensure the aesthetics drive positive results.

Build it once, use it 1,000 times. Creating reusable components is an important part of creating consistent experiences and allows for faster implementation. Plus it makes life easier for our engineering friends.